Marketing Analyst – Content & Copywriting at Fairstone

London, ON

About the Job

Job Description

Fairstone is Canada’s leading non-bank provider of responsible lending solutions. With roots in Canada since 1923 and over 200 branches coast to coast, Fairstone provides personal loans and home equity loans designed to suit today’s borrowing needs. Fairstone also partners with a wide network of businesses to deliver flexible consumer financing programs. Fairstone is proud to make a difference in the communities where we live and work, because community matters.

Please visit our website: https://www.fairstonecanada.ca/home

Fairstone is looking for a creative and experienced copywriter to join our marketing team. The successful candidate will help create marketing strategies and plan, write, and edit a wide variety of print and digital marketing and communications materials. Target audiences include Fairstone Financial Inc. customers, prospective customers and employees for both the lending and retail financing divisions.

Key Responsibilities:

▪Collaborate in the creative conceptualization of marketing content targeting Fairstone customers, prospects and internal audiences throughout Canada
▪Collaborate with digital, direct, branch and retail channels to develop marketing strategies and execute marketing programs
▪Write clear, persuasive, and original copy for web properties, online marketing, email/enewsletters, blogs, direct mail, and print collateral (brochures, posters, etc.)
▪Provide content management support for corporate website
▪Write/develop professional presentations
▪Provide communications and writing support for cross-functional teams
▪Manage and execute marketing campaigns with external agencies and key internal stakeholders
▪Develop and maintain house style guide and editorial resources
▪Proofread copy to ensure all documents adhere to brand guidelines and have flawless spelling and grammar
▪Conduct research on the lending industry to inform content writing and to leverage emerging trends
▪Ensure vendors’ compliance, campaign performance, and quality

Fairstone is an equal opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities.  Individuals who view themselves as Aboriginals, members of visible minorities, and disabled are encouraged to apply in confidence.

Please send your resume to : careers.carrieres@fairstonecanada.ca  

Job Qualifications

▪5+ years of marketing, copy writing and copy editing, samples required
▪Bachelor’s degree or higher in Marketing, Communications, English, Journalism or a related field
▪Understanding of writing for the digital landscape (website, social, email, blog)
▪Successful track record in campaign development and tactical execution
▪Solid research skills
▪Excellent oral and written communication skills
▪Ability to juggle multiple projects while meeting demanding deadlines
▪Experience using a content management system (CMS) to update website content considered an asset
▪Financial services industry background an asset
▪Authorized to work in Canada

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