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The Manager Digital Marketing & User Experience leads, directs and manages all strategic direction for digital communications, online marketing and user experience strategies and initiatives to build and position the organization. Essentially this is a 'cradle to grave' & 'take-ownership' role.
The position is responsible for the online and digital presence with target audiences, locally and internationally, as part of the overall integrated marketing program. Specifically, the digital efforts to help determine strategies to engage with their audience. The position plays a major role in developing comprehensive strategies to build and expand the presence in digital, mobile and social media.
This position is responsible for web strategy and leading digital/interactive marketing and communications projects, and oversees the quality, consistency and measurement of projects across the portfolio in the digital space. This includes user experience, content strategy and publishing, web marketing and advertising, social media strategy, and digital measurement/analytics.
This role provides interactive and digital communications strategic support and consultation to various business units, departments, and divisions to accomplish business goals and objectives.
Provides strategic direction to the Director, Marketing & Communications and is responsible for ensuring interactive marketing and communications initiatives are executed to modern standards and best practices, while ensuring they are in alignment and consistent with brand and support building the reputation the organization.
The role is responsible for managing digital agencies, suppliers and vendors, and hires/directs the work of contractors and consultants as needed.
Performance Management & Analytics
Interactive Marketing – Social Media and Digital Campaigns
Thorough knowledge and education within digital media, e-business, interaction design, information systems, communications, marketing or a related field. This includes training/experience in the areas of digital strategy and/or digital marketing, user experience, content strategy or online metrics preferred.
A PMP Designation would be an asset.
Demonstrated experience managing and/or developing an institutional or consumer-facing web and digital presence that interfaces with multiple target audiences, preferably with 1,000,000+ visits a year.
Work experience in and knowledge of best practices in digital strategy, user experience and usability, content strategy, website design and development, branding and web marketing (including online advertising, e-marketing, and SEM).
Successful, established track record of managing interactive marketing and digital media projects, including experience in overseeing project teams/staff, digital agencies/firms and other creative suppliers i.e. content strategists, web editors/writers, front-end web designers/ developers, and user experience/interaction designers etc.
Experience developing and overseeing integrated online marketing campaigns, including digital display, SEM, e-marketing, mobile and engagement strategies.
Advanced knowledge of community and social media platforms: networking, blogs, micro-blogs, mobile, user-generated sites, etc. and demonstrated ability in leveraging them to drive performance.
Experience working with or exposure to social media measurement tools. Experience working with tools such as Google Analytics and other web metrics/analytics, and social media tools such as Hootsuite Enterprise, Sysomos, Hubspot, Radian 6.
Required experience working in a complex organizational structure or large multiple stakeholder environment. Experience in the higher education or public/non-profit sector is preferred.
Working knowledge of Adobe Creative Suite software, HTML, CSS, and interaction design tools. An aptitude for creative and design, visual aesthetics, and fundamentals of communication design.
Knowledge and understanding of video (planning, production and post-production) is an asset. Ability to think strategically and creatively, as well as communicate thoughts collaboratively and build consensus.
How to Apply: All interested applicants must submit their information on or before Friday February 16th, 2018.
Email a copy of your resume and cover letter to:
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People. Solutions. Culture. Results.
Elevate Search Group collaborates and partners with companies to identify, recruit, and retain top-tiered professionals within all levels of leadership and non-leadership careers within business development, sales, marketing, operations, human resource, and supply chain management. Our client profiles range from local, regional, national, and global organizations.
NOTE: Applicants must have a valid Social Insurance Number (SIN), be a permanent resident of Canada, and be willing to relocate to the Greater Vancouver Regional District without relocation consideration.