Manager,Trade Marketing/Sales Planning – Outdoor & Recreation
Sr.Manager, Trade Marketing/Sales Planning
This position isresponsible for delivering compelling category growth solutions for ourcustomers derived from brand development plans and deployed with our customerdelivery organization within the Outdoor & Rec Division. The Manager hasaccountability to maximize the distribution of existing products for Coleman aswell as deliver perfect launches of New Product Innovation. The role of thisjob is to be the internal face of the customer by utilizing combined knowledgeof brand, marketing, customer and consumer strategies to develop and executeprograms that grow brand equity and sales. The Manager, Trade Marketing/Sales Planning supports three key deliverables inservice to the Business Development Organization: 1. NPDdevelopment and commercialization plans 2. LeverageYear 2 Innovation Plans with Brand Team in US 3. Buildand deliver Core Business Growth Plans for Canadian Market 4. Buildingpricing strategies for select product categories within the various tradechannels
EssentialFunctions and Responsibilities:
+ Executespriorities set by Outdoor & Recreation Division Leadership in serviceto the corporate strategy + Demonstratesknowledge of Coleman and customer-specific pricing and trade marketing strategies. + Providescustomer perspective into category strategy development in conjunctionwith US based Brand Managers and Sales Planning Team + Integratesand supports Category Strategy selling stories in line review and relatedcustomer presentations
Line Review/CatalogReview/Seasonal Review
+ Supportthe annual trade management planning process relative to area ofresponsibility. + Aligns planning process with US Brand Teamand customer planning calendars + Understands brand and customer priorities anduses the planning process to drive strategic alignment + Aid in the recommendation of sku assortmentpriorities, financial guidelines and synergies across customers andbrands within area of responsibility. + Works with internal cross-functional team todeliver channel/customer objectives and strategies, communicating clearneeds for the upcoming line review(s) + Leveragesgrowth driving capabilities including category management, in-storevisibility and shopper marketing to deliver comprehensive category growthplans for customers + Recommendsassortment mix to maximize sales and profitability + Compilesand analyzes market, shopper / end-user, and channel knowledge gaps + Compilesprofiles of competitors and channel customers using primary and secondaryresearch and data + Gatherscompetitive and marketplace intelligence and share with the organization + Collectsand summarizes business risks and opportunities. + Executewithin timelines and deliverables for the segment
Pricing and GM Management
+ Collectsand analyzes account pricing and distribution for NWL and competitivebrands + Understandsretailer margin and pricing expectations + Analyzesand track potential impact of pricing exceptions on channel / region. + Reviewand validate financial analysis pertaining to line review strategies,pricing decisions, co-marketing activities etc.
New Product Launches
+ Serveas Trade Marketing/Sales Planning voice on the development of launchstrategy + Serveas Regional/Canada voice in product development meetings with the US BrandTeams + Participatein the development of new item launch and training materials + Createcategory selling solutions for our customers
+ Provideinput for the monthly Integration meeting during the S&OP process tohelp to ensure forecast accuracy + Provideinput into Long Term Capacity Planning + Workclosely with supply chain to manage through SKU rationalization anddisposition on E&O
Up to 30%
+ Bachelor’s degree inBusiness or related Marketing field from a regionally accredited collegeor university required.
+ Minimumof four (4) years of experience with a Consumer Product Group (CPG)company, Business to Business (B2B) sales, or durable goods companyrequired. + Minimumof four (4) years of experience in trade management, channel management,brand management, insights, and sales within one or more of the abovecategories of companies required. + Demonstratedstrong financial awareness required. + Minimumof intermediate level proficiency with MS Office Suite (Excel, Word,PowerPoint, and Outlook) required. + Mustbe eligible to work in the United States for any employer.
+ Advancedproficiency with MS Office Suite (Excel, Word, PowerPoint, and Outlook)preferred. + Experiencefunctioning within a strong matrix environment of a global enterprisehighly preferred.
Strong knowledge and understanding of product marketing principles acrossa variety of mediums + Technology Skills – High degree of techsavviness including a strong proficiency with various web browsers andwebsite design. Understanding of HTML, CSS, and JAVA beneficial butnot required. + Strong Analytical Skills – Intermediate toAdvanced proficiency with Excel. + Professional Presentation Skills – ability touse PowerPoint to develop fact based presentations. +
Strong ability toclearly present information and ideas through a variety of mediumsincluding verbal, written, and imagery, helping the audience understandand retain the message. +
Applies originalthinking in approach to job responsibilities to improves processes,systems, products, and services. Generates new ideas and concepts,tries new approaches when problem solving or seeking ideas, and identifiesapproaches for completing work more effectively or efficiently. +
Leading change andbeing able to provide guidance in the midst of ambiguity. +
Develops cooperation and cohesion in a group. Facilitates thefeeling of belonging on the team, completion of team goals, and encouragesopen communication. +
Displays a positive, proactive work ethic and approach. Ability towork independently and on a team, displaying diplomacy in day-to-dayinteractions and working effectively with internal and external partnersto Newell Brands and all its divisions. +
Offeringinternal and external customers a consistently great and relevantexperience across all touchpoints making the consumer experience easy andeffective. +
Strong detail orientation, organizational skills, and timemanagement. Ability to manage multiple competing priorities in afast-paced environment to effectively meeting deadlines with efficiencyand accuracy. Ifyou feel you need accommodation because of illness or disability, please do nothesitate to contact Human Resources at 289-291-5655 at your earliestconvenience. You will also be briefed on the Company's policies regardingaccommodation and the Accessibility for Ontarians with Disabilities Act("AODA") during your orientation process. Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.